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Friday, January 27, 2012

2012 Economic Forecast, Birmingham Business Journal and Samford Brock School of Business


I phone?  Check.  Business Plan?  Check.  Clients? Check.  Crystal Ball?  I wish!  What are the drivers of business as we enter into 2012?  According to speakers for the recent Birmingham Business Journal event, they include the European Debt Crisis, China, Hiring and Labor Force Expectations, Growth issues, tax policy and the election.
An esteemed foursome of speakers addressed the potentials for business as we move in to 2012 at the Birmingham Business Journal’s 2012 Economic Forecast Panel held at Samford University  Brock School of Business this past week.  The discussion was similar to last years event, and according to the panel,  the slow pace of economic recovery last year will remain relatively unchanged in 2012 and could continue into 2013 or longerSamford University.
The four panelists included Sara Helms,  an economics professor and research associate at the Lister Hill Center for Health Policy; Ahmad Ijaz, director of economic forecasting at the University of Alabama Center for Business and Economic Research, John Norris, a wealth management and investment services professional at Oakworth Capital Bank, and Rick Davis, senior vice president of economic development for the Birmingham Business Alliance.
ncertainty stemming from indecision and political infighting in Washington and Europe’s sovereign debt crisis were listed as primary factors causing the slow growth.  According to Norris, “Europe is a problem that is a long time coming.”  Ijaz interjected that, “An attempt with Europe to have one currency but 17 different monetary policies will continue to struggle, and perhaps cease to exist.”  With respect to Europe and debt problems, the question is will Europe hang together or splinter apart.   “The great unknown is China with its slow down and it will have a profound impact,” Norris continued.  Citing an anticipated slow down in China’s high-speed economic growth that is expected to further impact the global economy, they projected the slow economic recovery would continue in 2013 as the private sector continues de-leveraging.
On a state level, the economy is growing, but very slowly with a suggested 2.5-3.0% growth for this year and a modest 1-1.5% growth in employment.  Davis challenged the group to “Stop calling this a Recovery.  We have not gotten out of the woods yet, and we are still ringing distressed assets out.”  “If you want 4 percent growth, you may have to wait a few years,” said panelist John Norris.
One of the greatest challenges for 2012 will be how to manage the uncertainty.  Most shift in to neutral when the future is colored with unpredictable waves.  From hiring to predictions of growth, much is unknown.  “Most businesses are just not sure what capital investments they should make or whether they should hire,” Ijaz said. 
There are two halves to the issue of hiring and labor, and proper worker expectations play a big part in any true recovery.  Some discussion was made by the group to addressing not only high school completion, but also training in tech related jobs.  There was a stated observation of a general unwillingness of new college graduates to take more simple entry level work.  According to Norris, “Goal setting should be to find a way for the (new graduates) to set themselves apart.  Do what is beneath you to get experience.  Focus on work ethic, and start at the bottom with a goal to work up.” Helms added, “The Occupy movement has shown us that people have degrees of very little value.”  Birmingham Business Alliance
The group agreed that recovering job sectors include science, technology, medicine and health services – areas the Birmingham region is well positioned to capitalize upon.  But, commercial real estate, development in any manner related to the bubble, and manufacturing will decline.  What does the future of manufacturing look like then?  The group discussed the public service announcement by Mike Roe of Dirty Jobs and the effort to encourage students to pursue advanced manufacturing jobs.  These high tech manufacturing jobs are high knowledge base, and it “ain’t your Daddy’s work shop” anymore.  White lab coats are taking the place of the fiery shop floor, and the highly trained, tech manufacturing worker is in certainly in demand.
With respect to unemployment, Helms cited 42-45% of the unemployed as having been unemployed for 6 months or longer.  Retraining is needed because your skills start to atrophy.  Davis also cited that 15% of the businesses create 50% of the jobs, and this must change to become sustainable. 
With regard to Banking, Davis describes the state we see now as the “new normal”.  “Actually the new normal is the old normal if you take a brief glance at the past.  Remember when you had to actually save some money for a down payment?” he reminded the group.  Now you must put some skin in the game, and banks are requiring up to 35% collateral for some loans.  Norris reminded the group that banks are “those places that you go to borrow money, when you don’t need any.”   
Turning it around?  This will certainly take some time to accomplish.  Ijaz cited that while the 2001 recession took 44-45 months to recover, the 2008 recession may take 3, 4 or even 5 years. 
These are defining times.  Pay attention, educate yourself, and do a quick roll up of your sleeves to get this one done.

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