I was able to attend the 2010 Governmental Affairs Conference hosted by the Business Council of Alabama. With the title of “Looking Forward to the Business of Business,” I knew that it would be time well spent. I was not disappointed, and the opportunity to meet many of our Alabama Legislatures up close and personal was a rare opportunity. Many of our representatives were present, and please know that they are hard at work for all of us here in the North Jefferson area.
BCA remains committed to a pro-business legislative agenda, and the content of this event maintained that position. While key information filtered through multiple conversations, one point was loud and clear, the business community must take a lead in the political arena. The members of the business community create the jobs, not the government anyway, so why would you not step up to the plate. The bottom-line challenge here is to remind business leaders that it is our responsibility to drive the synergy of post-election leadership and stridently remind them of their need to support business now.
The event moved quickly forward with Governor Riley presenting at the breakfast event on Saturday morning. The Honorable Bob Riley reminded the audience of his consistent platforms to seek funding and support for economic development, to reform education needed to prepare the work force, and to seek ethics reform laws which foster healthy, sustainable partnership and growth. The Governor also reminded the group that economic development is grounded in the creation of a product, adding value to that product and then selling it. Making his point that economic development is not gambling, he received strong applause.
I have always been told to begin with the end in mind, and sharing insight into that effort were key note speakers Peter Hart and Frank Luntz. As a leading pollster and public policy expert, Mr. Hart has a legacy of shaping trends and is noted for representing 40 United States Senators and 30 governors. Frank Luntz has been named the “Nostradamus of Polls” and is one of the most honored communications professionals in the country. The end that we should have in mind here is having our chosen candidate win the election. To insure that outcome, we must first step back and understand the mood of the country. As I have written here before, you can not lead where you will not go, and you need to know where you want to end up. According to Hart and Luntz, there are some important feelings a float out here, and now is the time to take note.
Turning on the news you are certain to hear about the oil spill, health reform and the occasional story about Lindsey Lohan, but polls show that the issues of importance are really jobs at 55%, energy and oil at 38%, and a big desire to cut government spending at 29%. Healthcare only hits the radar with 19% stating that it is a key issue, and 44% of those are not happy that Healthcare Legislation has passed. There are a multitude of concerns floating out there that have the attention of the voter base. Think about the 36% that feel the recession will persist another 2 years, or the 33% that are concerned that they may loose their job. If you factor in immigration issues, it begins to get tough to see the end at all.
The mood is very anti-incumbent with 57% favoring someone, anyone, new. About 50% just want a third party and to start up fresh. So many issues, so little time, but one thing is certain, the needle on the magnet is starting to polarize in a big way toward the independents. Just who are these 23% of party neutral new voters? The Holy Grail of voter this year is the highly coveted disenchanted independent voter. Is that you? Even more key, are you the coveted disenchanted independent who is pro-business? Not sure what good pro-business policy looks like? You can find some strong pro-business direction by going to www.bcatoday.org where they weigh in on tax policy, right-to-work, public education, environmental and energy legislation, and common sense health reform that will take care of current problems and not create new ones.
Where is Paul Revere when you need him for a call to action? What we need now is a call to become an informed voter for once and for all. Don’t mark that box or pull that lever or hang that chad until you do a little open minded research on your candidates. And if you don’t vote, for goodness sake, don’t complain.
Remember, stay informed to better take care of your customers, or someone else will.
The next meeting of the Fultondale Chamber will be held for lunch on August 24th with Logan Hinkle, Attorney with Burr and Forman presenting on Health Reform Legislation and how to prepare your business for the impact. Location and sponsorship by the Comfort Suites in Fultondale. Logan is an Adjunct Professor at Cumberland School of Law and teaches a course on ERISA and Employee Benefits. Good Stuff. Please join us. Email to visemedical@bellsouth.net
AdVISE
Wednesday, July 28, 2010
Sunday, July 11, 2010
Does Your Reputation Create A Competitive Advantage?
If I ask you to list elements of your organization that make it competitive you would probably list your product, your sales team, your education, your leadership strategy, maybe your pipeline of products, or your longevity in the marketplace. What about your reputation though? The idea of reputation as a competitive advantage is a fairly new market consideration that has been born in the times of market frustration with governmental and corporate mistrust. We have discussed here previously that marketers are waking up to the awareness that trust is a perishable asset. Distrust of corporations is at an all time high, and that is not good news. “Trust is what drives profit margin and share price,” says Larry Light, consultant veteran with McDonald’s. It is what consumers are looking for, and share with each other.
Typically companies would be categorized into one of several types such as banking, pharmaceuticals, retail, fast food or medical. The goal is to carve yourself out from the category in which you find yourself. It is important to not be one of the masses as a large, faceless entity, but rather to be a distinct company with your own creative presence, personality and REPUTATION. The primary way to keep your organization from moving toward being perceived as a commodity where your market is based only on price is to succeed in building a positive reputation. A positive reputation will allow you to sustain premium pricing. A strong value proposition that includes a good reputation for quality and innovation will allow a company to charge and price goods accordingly.
How do you do this? Transparency in executive pay as well as company performance and responsibility is a good beginning. A strategic effort toward creating a more socially responsible face is key as well. Customers are watching and they are looking for a more altruistic and ethical corporate face. In fact, there is an evolving reputation-monitoring science. Companies appraise a reputation not only on specific values such as trust, esteem, admiration and good feeling but also how the company engages its stakeholders. Yes the products and services are key, but they are evaluated not just in quality but also on innovation, workplace governance, sense of citizenship, and leadership.
. According to BusinessWeek (July 2007), “Sure it looks great to tell the world about your innovative culture or that you are the greenest company, but does this really move the needle with your target customers and investors?” How does reputation effect the bottom-line? While this is early science, a few general connections have been found. The Reputation Institute (Singapore, December 2004) has found that a 5% positive change in reputation translates into a 3-5% change in market capitalization. Indeed, according to the Edelman Trust Barometer in 2006 quality, customer service and strong financial performance drove trust. After the financial meltdown that we have been through it is little surprise that financial performance dropped to number ten on the trust list. The top drivers for corporate trust in 2010 are transparency, honest practices, and high quality products.
Whether you are an AIG or a Ford, a local grocery store, or a neighborhood salon, take a look at the loyalty factor of your employees. Employee loyalty is the only way to insure the health of your reputation. We can not assume that employees are grateful for dodging the last downsizing bullet. With corporate loyalty down, it is not surprising that customer trust is down too. Sylvia Ann Hewlett writes in the Harvard Business Online to “Go Pro Bono to Rescue Morale.” Corporate involvement in philanthropy can help polish your brand and hold on to top talent. As we have written here previously in the Top Ten Ways to have Great Customer Service, you need to partner with your customer in something bigger than just your sales model. Pick a project with your employees and customers in a philanthropic endeavor as a tool to recreate that positive energy that may be dwindling. There are many advocacy groups with direct impact on your bottom-line. Now is the time to roll up your shirt sleeves, jump in with your team and customers and help out.
Typically companies would be categorized into one of several types such as banking, pharmaceuticals, retail, fast food or medical. The goal is to carve yourself out from the category in which you find yourself. It is important to not be one of the masses as a large, faceless entity, but rather to be a distinct company with your own creative presence, personality and REPUTATION. The primary way to keep your organization from moving toward being perceived as a commodity where your market is based only on price is to succeed in building a positive reputation. A positive reputation will allow you to sustain premium pricing. A strong value proposition that includes a good reputation for quality and innovation will allow a company to charge and price goods accordingly.
How do you do this? Transparency in executive pay as well as company performance and responsibility is a good beginning. A strategic effort toward creating a more socially responsible face is key as well. Customers are watching and they are looking for a more altruistic and ethical corporate face. In fact, there is an evolving reputation-monitoring science. Companies appraise a reputation not only on specific values such as trust, esteem, admiration and good feeling but also how the company engages its stakeholders. Yes the products and services are key, but they are evaluated not just in quality but also on innovation, workplace governance, sense of citizenship, and leadership.
. According to BusinessWeek (July 2007), “Sure it looks great to tell the world about your innovative culture or that you are the greenest company, but does this really move the needle with your target customers and investors?” How does reputation effect the bottom-line? While this is early science, a few general connections have been found. The Reputation Institute (Singapore, December 2004) has found that a 5% positive change in reputation translates into a 3-5% change in market capitalization. Indeed, according to the Edelman Trust Barometer in 2006 quality, customer service and strong financial performance drove trust. After the financial meltdown that we have been through it is little surprise that financial performance dropped to number ten on the trust list. The top drivers for corporate trust in 2010 are transparency, honest practices, and high quality products.
Whether you are an AIG or a Ford, a local grocery store, or a neighborhood salon, take a look at the loyalty factor of your employees. Employee loyalty is the only way to insure the health of your reputation. We can not assume that employees are grateful for dodging the last downsizing bullet. With corporate loyalty down, it is not surprising that customer trust is down too. Sylvia Ann Hewlett writes in the Harvard Business Online to “Go Pro Bono to Rescue Morale.” Corporate involvement in philanthropy can help polish your brand and hold on to top talent. As we have written here previously in the Top Ten Ways to have Great Customer Service, you need to partner with your customer in something bigger than just your sales model. Pick a project with your employees and customers in a philanthropic endeavor as a tool to recreate that positive energy that may be dwindling. There are many advocacy groups with direct impact on your bottom-line. Now is the time to roll up your shirt sleeves, jump in with your team and customers and help out.
Public Speaking for the Rest of US
Most people would rather do most anything than give a speech in front of a group. According to The Book of Lists, public speaking is the foremost fear in the world ranking higher than bugs, heights, deep water and even death. For some it just seems to come naturally, but for others there is drama, fear and ultimately brain shut down once in front of a group. Here are some ideas on preparing for the ultimate presentation, whether it is for your work, your church or that big conversation over the dinner table where all big decisions are really made. And remember, fear is a great motivator. To overcome your fear, you should take the time to know more on the topic than you need, practice, practice, practice, and find a way to connect wit your listener.
According to writer and speaker Dorothy Leeds in her book PowerSpeak, here are a few keys to breaking through the first gauntlet for great public speaking: FEAR
1. Admit your fear
2. Tap the energy that the fear produces
3. Recognize that fear is normal
4. Realize that your fear does not have to show
5. See yourself as a powerful speaker
6. See your audience as an ally
7. Speak about something that you care about
8. Combine preparation with practice
9. Devise tricks to psych out your fear (pretend everyone is in their underwear as Winston Churchill would do)
10. Don’t beat yourself up and keep it positive
We all have personal and professional goals, but one of the best recommendations from Leeds book is to make controlling your fear of public speaking a professional project. If you are good at anything from riding a bike to flying a plane, you had to practice and overcome a fear and public speaking is no different. So get out there and find ways to create opportunities to practice.
Poor speakers appear unclear of purpose, unorganized, and may be just too wordy. The audience comes away with that painful, bored to tears look on their face, or worse uninspired to act. Getting better is a lot easier when you realize what good really looks like, so find a mentor or someone to listen to you practice. Here is a note of caution to anyone who wants to listen, and that is DON’T GET YOUR MOM OR SPOUSE to watch you practice for the purpose of critique. What you don’t need is someone to tell you “You did great Honey!” The exception here is my husband who I require to tell me at least one thing to do better or differently. You want someone to really challenge you, to ask you what you think you can do better or differently and really make your speech or talk believable and interesting.
Lastly, take the time to really think and brood over what you want to say. Again, according to Leeds book, Abraham Lincoln was a notorious brooder, but as history shows, it truly paid off. Lincoln would think on his speech for days and keep little notes tucked into his hat. Up until the last moment he would ponder and polish, and now we know “Four score and seven years ago…….”
According to writer and speaker Dorothy Leeds in her book PowerSpeak, here are a few keys to breaking through the first gauntlet for great public speaking: FEAR
1. Admit your fear
2. Tap the energy that the fear produces
3. Recognize that fear is normal
4. Realize that your fear does not have to show
5. See yourself as a powerful speaker
6. See your audience as an ally
7. Speak about something that you care about
8. Combine preparation with practice
9. Devise tricks to psych out your fear (pretend everyone is in their underwear as Winston Churchill would do)
10. Don’t beat yourself up and keep it positive
We all have personal and professional goals, but one of the best recommendations from Leeds book is to make controlling your fear of public speaking a professional project. If you are good at anything from riding a bike to flying a plane, you had to practice and overcome a fear and public speaking is no different. So get out there and find ways to create opportunities to practice.
Poor speakers appear unclear of purpose, unorganized, and may be just too wordy. The audience comes away with that painful, bored to tears look on their face, or worse uninspired to act. Getting better is a lot easier when you realize what good really looks like, so find a mentor or someone to listen to you practice. Here is a note of caution to anyone who wants to listen, and that is DON’T GET YOUR MOM OR SPOUSE to watch you practice for the purpose of critique. What you don’t need is someone to tell you “You did great Honey!” The exception here is my husband who I require to tell me at least one thing to do better or differently. You want someone to really challenge you, to ask you what you think you can do better or differently and really make your speech or talk believable and interesting.
Lastly, take the time to really think and brood over what you want to say. Again, according to Leeds book, Abraham Lincoln was a notorious brooder, but as history shows, it truly paid off. Lincoln would think on his speech for days and keep little notes tucked into his hat. Up until the last moment he would ponder and polish, and now we know “Four score and seven years ago…….”
Sunday, June 6, 2010
Women in Leadership: Working with the Good Ol’ Boys
A quick trip down the road to Auburn took me to the Women’s Leadership Institute. The Institute, established by Auburn University, has the distinct purpose of taking a proactive step to close the gender gap found for women in politics, corporate boardrooms, the administration of business and our educational institutions. Keynote speaker, The Honorable Sue Bell Cobb, spoke to the challenges and opportunities for women in leadership, and her significant litany of accomplishments shows that it can be done. Chief Justice Cobb is the only Democrat on the nine member court, and is the first woman chief justice. How did she get there? Not by fighting against the system, but by working within it. Her best reminder of the day, “Qualifications are the only thing that matters.” This is not to say that networking and swimming the channel of the Good Ol’ Boy Club isn’t very important, but that your qualifications will get you in the door. According to Cobb, don’t approach the club by trying to bust through it. You have to navigate it.
Well, how do you do that? First, according to Judge Cobb, “Do more than is expected.” For Chief Justice Cobb that meant working 14 circuits in 40 out of 67 counties. In her words, “Stand for something. Make a decision. Choose your purpose and be unapologetic and outspoken.” As a judge, you must make a decision, which is why you wear the robe. As a leader, you too must make a decision or the effort may founder on the rocks. Her challenge to leaders is to take a stand and be a person of conviction.
Second, seek out support, and seek it out from men who have daughters. What great advice this is! I see this in my own home and family where the relationship between the father and the daughter is a critical gift that helps her define faith, leadership and accomplishment.
Judge Cobb also points out that successful women leaders can cross gender lines. This means that they are able to work with, have fun with, and accomplish much with men and women. Great leaders are people that are not just respected, but liked too. They are uplifting and encouraging. Strong leaders know that anger is useless, and humor is key to building a strong team. This also plays into another important ingredient for a strong female leader. She needs to know how to widen her comfort zone. Don’t get offended so easily and for goodness sake lighten up. The Good Ol’ boys can teach us a thing or two about this, and they certainly know how to have fun AND accomplish much.
But, it is also important to know the difference between friends and allies. No one agrees all the time, even friends. But true friends stay with you thick and thin, and you don’t have as many friends as you think. Most of your “friends” are really allies, and that is okay to know, and more important to understand. Remember, loyalty works both ways, so “dance with the one who brung ya.” No one is successful in isolation. You must remember all of those who helped you to achieve that success.
Leaders must be risk takers too. Whether in politics, running a company, or leading a team, it takes a brave soul. This is a place where women leaders can really shine. We are by nature consensus builders, and this ability can earn buy in to a plan and ownership of an outcome in a solid way. In Judge Cobb’s words, “the rooster crows but the hen delivers.” What does that mean? It means that men tend to vote for the right now. Women tend to vote for the future. They see the vision, the purpose behind the design, and the legacy sought after. Women leaders are therefore vital to sustainability in an organization.
Here is another good tip: Finish what you start. I preach this at my house all the time. No one cares how smart, cute, wealthy or you name the great trait, which you are. If you don’t do something with it, and finish what you start who cares? Judge Cobb asked, “How do you finish a whitewater raft race?” Stay in the boat.
In all, time was well spent on this trip to the Women’s Leadership Institute. The big lesson for women leaders is really quite similar to the words for our male colleagues: find your mentors, set your goal, and seek out partners. Remain full of purpose and conviction, but don’t let that keep you from having some fun. In the words of Eleanor Roosevelt, “I have never wanted to be a man, but I have wanted to be more effective.”
Well, how do you do that? First, according to Judge Cobb, “Do more than is expected.” For Chief Justice Cobb that meant working 14 circuits in 40 out of 67 counties. In her words, “Stand for something. Make a decision. Choose your purpose and be unapologetic and outspoken.” As a judge, you must make a decision, which is why you wear the robe. As a leader, you too must make a decision or the effort may founder on the rocks. Her challenge to leaders is to take a stand and be a person of conviction.
Second, seek out support, and seek it out from men who have daughters. What great advice this is! I see this in my own home and family where the relationship between the father and the daughter is a critical gift that helps her define faith, leadership and accomplishment.
Judge Cobb also points out that successful women leaders can cross gender lines. This means that they are able to work with, have fun with, and accomplish much with men and women. Great leaders are people that are not just respected, but liked too. They are uplifting and encouraging. Strong leaders know that anger is useless, and humor is key to building a strong team. This also plays into another important ingredient for a strong female leader. She needs to know how to widen her comfort zone. Don’t get offended so easily and for goodness sake lighten up. The Good Ol’ boys can teach us a thing or two about this, and they certainly know how to have fun AND accomplish much.
But, it is also important to know the difference between friends and allies. No one agrees all the time, even friends. But true friends stay with you thick and thin, and you don’t have as many friends as you think. Most of your “friends” are really allies, and that is okay to know, and more important to understand. Remember, loyalty works both ways, so “dance with the one who brung ya.” No one is successful in isolation. You must remember all of those who helped you to achieve that success.
Leaders must be risk takers too. Whether in politics, running a company, or leading a team, it takes a brave soul. This is a place where women leaders can really shine. We are by nature consensus builders, and this ability can earn buy in to a plan and ownership of an outcome in a solid way. In Judge Cobb’s words, “the rooster crows but the hen delivers.” What does that mean? It means that men tend to vote for the right now. Women tend to vote for the future. They see the vision, the purpose behind the design, and the legacy sought after. Women leaders are therefore vital to sustainability in an organization.
Here is another good tip: Finish what you start. I preach this at my house all the time. No one cares how smart, cute, wealthy or you name the great trait, which you are. If you don’t do something with it, and finish what you start who cares? Judge Cobb asked, “How do you finish a whitewater raft race?” Stay in the boat.
In all, time was well spent on this trip to the Women’s Leadership Institute. The big lesson for women leaders is really quite similar to the words for our male colleagues: find your mentors, set your goal, and seek out partners. Remain full of purpose and conviction, but don’t let that keep you from having some fun. In the words of Eleanor Roosevelt, “I have never wanted to be a man, but I have wanted to be more effective.”
Saturday, June 5, 2010
Has it been a while since you attended a Chamber of Commerce meeting? How about the Wednesday morning meeting of the North Jefferson Business League? I had the opportunity to participate with two of these groups this week and in addition to catching up with several of the area business owners and leaders in the area, I learned a thing or two about topics relevant to staying competitive in business today.
The North Jefferson Business League presenter was Dr. Rudy Guess of the Mt. Vernon United Methodist Church. Dr. Guess shared with us some of his research and ideas on the scriptural directives for leadership. Pulling from the Book of Genesis, he relayed the story of the selection of Rebecca as the wife of Isaac. The story of Rebecca if you have not read it lately concerns the visit of a young woman to a watering well in the village. Off in the distance is the servant of Abraham, tasked with the job of choosing a wife to bring back to marry young Isaac, son of Abraham. Unsure of how to discern which young woman to choose, he is feverishly praying for God to help with the endeavor. “Please, God of Abraham,” prays the servant, “If she be the one, let her ask to bring me a drink of water.” As the story, unfolds, Rebecca is the only young lady among the several at the well who asks to bring the stranger some water. The leadership message comes in the next thing that Rebecca does. She offers to not only bring the stranger water (which for those times is customary), but she also offers to water his camels. This is the “goes the extra mile” message that centered on the leadership focus for Dr. Guess. Always a gifted speaker, Dr. Guess made the visit to North Jefferson Business League this week time well spent. We all need a good dose of “going the extra mile” with our customers and staff, and it is refreshing to know that the directive has changed little in 6,000 years.
The second learning event for me this week was at our Fultondale Chamber meeting. This week we enjoyed a visit by two leaders from the US Chamber of Commerce, Moore Hallmark and Patrick Gartland. I have met both Moore and Patrick at previous events sponsored by the Business Council of Alabama and the Chamber of Commerce Association of Alabama, and they agreed to visit with us in Fultondale as we work to grow our Chamber. Whether growing a business team, or a chamber team, Moore and Patrick shared some examples of other Chambers and how they worked to remain strong resources in their communities. High on the list of suggestions was the need to work in partnership with both the State Chamber of Commerce and National Chamber. We are seeking to do just that in Fultondale, Gardendale, and the entire North Jefferson area. The best way to accomplish this is to develop a Government Affairs Team within the Chamber. This team will work on developing policy statements that will position the growth and sustainability of local business, and ultimately can work in partnership with the teams of sister cities in the North Jefferson area. This type of grass roots partnership will help drive outcomes for our legislative and local leadership, help us stay on top of timely and relevant issues to our community, and formulate a supportive infrastructure for government in our community.
The big message from Moore and Patrick was that while it is nice for a Chamber to support events in a town, the real work is to create true value in the area of leadership. Interestingly, 97% of State Chamber members have 10 or less employees
88% of US Chamber members have 10 or less employees. Most small businesses join Chambers to insure that they have a voice, and you can really cement that happening when you join and take an active role.
According to the US Chamber, small Chambers are key to holding people accountable and the focus of a Chamber should be less on the benefits and service, and more on creating value by increasing public policy involvement and working in economic development. Focus on these efforts will work to keep the Chamber of Commerce viable and relevant.
The North Jefferson Business League presenter was Dr. Rudy Guess of the Mt. Vernon United Methodist Church. Dr. Guess shared with us some of his research and ideas on the scriptural directives for leadership. Pulling from the Book of Genesis, he relayed the story of the selection of Rebecca as the wife of Isaac. The story of Rebecca if you have not read it lately concerns the visit of a young woman to a watering well in the village. Off in the distance is the servant of Abraham, tasked with the job of choosing a wife to bring back to marry young Isaac, son of Abraham. Unsure of how to discern which young woman to choose, he is feverishly praying for God to help with the endeavor. “Please, God of Abraham,” prays the servant, “If she be the one, let her ask to bring me a drink of water.” As the story, unfolds, Rebecca is the only young lady among the several at the well who asks to bring the stranger some water. The leadership message comes in the next thing that Rebecca does. She offers to not only bring the stranger water (which for those times is customary), but she also offers to water his camels. This is the “goes the extra mile” message that centered on the leadership focus for Dr. Guess. Always a gifted speaker, Dr. Guess made the visit to North Jefferson Business League this week time well spent. We all need a good dose of “going the extra mile” with our customers and staff, and it is refreshing to know that the directive has changed little in 6,000 years.
The second learning event for me this week was at our Fultondale Chamber meeting. This week we enjoyed a visit by two leaders from the US Chamber of Commerce, Moore Hallmark and Patrick Gartland. I have met both Moore and Patrick at previous events sponsored by the Business Council of Alabama and the Chamber of Commerce Association of Alabama, and they agreed to visit with us in Fultondale as we work to grow our Chamber. Whether growing a business team, or a chamber team, Moore and Patrick shared some examples of other Chambers and how they worked to remain strong resources in their communities. High on the list of suggestions was the need to work in partnership with both the State Chamber of Commerce and National Chamber. We are seeking to do just that in Fultondale, Gardendale, and the entire North Jefferson area. The best way to accomplish this is to develop a Government Affairs Team within the Chamber. This team will work on developing policy statements that will position the growth and sustainability of local business, and ultimately can work in partnership with the teams of sister cities in the North Jefferson area. This type of grass roots partnership will help drive outcomes for our legislative and local leadership, help us stay on top of timely and relevant issues to our community, and formulate a supportive infrastructure for government in our community.
The big message from Moore and Patrick was that while it is nice for a Chamber to support events in a town, the real work is to create true value in the area of leadership. Interestingly, 97% of State Chamber members have 10 or less employees
88% of US Chamber members have 10 or less employees. Most small businesses join Chambers to insure that they have a voice, and you can really cement that happening when you join and take an active role.
According to the US Chamber, small Chambers are key to holding people accountable and the focus of a Chamber should be less on the benefits and service, and more on creating value by increasing public policy involvement and working in economic development. Focus on these efforts will work to keep the Chamber of Commerce viable and relevant.
Tuesday, May 25, 2010
Corporate Survival 101
We may be pulling out of the recession, but the army of workers that you are doing it with in your organization may have decreased dramatically. The “Less is More” strategy or “Do More with Less” mantra may have you feeling like you are on a treadmill of activity that is hard if not impossible to complete. I like to call my business strategy during these turbulent times “Selective Neglect”. It is okay to give in to the chaos, and learn to prioritize very well so that you are doing the right things right, not just succumbing to endless activity. But what happens when the months of endless piling on doesn’t seem to have an end in sight? Many workers have been tackling large workloads for months. How do you keep from loosing your swagger? How do you keep from loosing your get up and go? If routine assignments begin to take on mammoth proportions, long work hours, and relentless deadlines, take some defensive measures to prevent burn out. How do you keep on the strong track to prevent low morale and eventual reduced productivity? First pay attention to the warning signs and be honest with yourself and your coworkers. Do you:
Have trouble getting out of bed and getting out the door
Arrive late frequently
Feel withdrawn and bad about your performance
Watch the clock
Allow work stress to spill over into other areas of your life
Get into frequent disagreements with your manager or co-workers
Feel that you are making little progress in spite of great effort·
If these symptoms sound familiar, it may be time to make some changes. Here are some strategies to help you renew your enthusiasm and get your career back on track:
1. Own the Outcome, not all the workMeet with your supervisor and get a workable strategy with in a reasonable time frame. Try not to be a hero or a martyr here. Delegate and share work with others that own the outcome. Work is always easier and more fun when you share it with your team. Set some timelines and celebrate your victories together too!
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2. Assess your time management Everyone has the same 24 hours in a day so be smart with your work hours to stay on target. The way you manage your time also can affect your ability to rebound from job exhaustion. Not sure how to do this? Try keeping a diary of where you spend your time at work for a few days and break it into categories. You will probably uncover some real time wasters that you can dismiss and allow refocus for better investment.
3. Don’t Bring me DownThe OZ principles talk about keeping things positive. Do you have an issue or challenge? Certainly bring it up, but make certain that you do it with a solution in mind. The psychology of this is powerful, and it will help insure that you feel in charge and not a victim.
4. Find Your Tonto A common symptom of burnout are feelings of isolation so don’t be the Lone Ranger. I know how much we all like to think that we are indispensable, but if there is one thing that this economy and downsizing has shown us it is that everyone can do more and everyone can be replaced. This is a harsh reality, but good to know. In fact, now may be the perfect time to train someone on the skills needed to work at a higher level and then set some expectations of group performance. Asking for help does not make you a complainer when it is done in the right way.
5. Check out mentally when you need to for some down timeI guarantee the work will still be there when you get back, and yes you will be missed. Use your vacation to recharge. Take a lunch away from your work or desk, get out of the office and walk around. Time away will give a fresh perspective and separate you from some of the distracting minutia that may be causing your stress.
6. Find the FunThis is really the most vital part. Life is too short to work all the time, so put some fun into it for sure! My Team recently submitted their favorite songs that get them motivated and we had everything from AeroSmith to Big and Rich to the Beastie Boys. A Team member downloaded the music, copied it to a Team CD, and now we have music to inspire us when the chips are down. A great team theme may just give you the “Skills to pay the Bills!”
Have trouble getting out of bed and getting out the door
Arrive late frequently
Feel withdrawn and bad about your performance
Watch the clock
Allow work stress to spill over into other areas of your life
Get into frequent disagreements with your manager or co-workers
Feel that you are making little progress in spite of great effort·
If these symptoms sound familiar, it may be time to make some changes. Here are some strategies to help you renew your enthusiasm and get your career back on track:
1. Own the Outcome, not all the workMeet with your supervisor and get a workable strategy with in a reasonable time frame. Try not to be a hero or a martyr here. Delegate and share work with others that own the outcome. Work is always easier and more fun when you share it with your team. Set some timelines and celebrate your victories together too!
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2. Assess your time management Everyone has the same 24 hours in a day so be smart with your work hours to stay on target. The way you manage your time also can affect your ability to rebound from job exhaustion. Not sure how to do this? Try keeping a diary of where you spend your time at work for a few days and break it into categories. You will probably uncover some real time wasters that you can dismiss and allow refocus for better investment.
3. Don’t Bring me DownThe OZ principles talk about keeping things positive. Do you have an issue or challenge? Certainly bring it up, but make certain that you do it with a solution in mind. The psychology of this is powerful, and it will help insure that you feel in charge and not a victim.
4. Find Your Tonto A common symptom of burnout are feelings of isolation so don’t be the Lone Ranger. I know how much we all like to think that we are indispensable, but if there is one thing that this economy and downsizing has shown us it is that everyone can do more and everyone can be replaced. This is a harsh reality, but good to know. In fact, now may be the perfect time to train someone on the skills needed to work at a higher level and then set some expectations of group performance. Asking for help does not make you a complainer when it is done in the right way.
5. Check out mentally when you need to for some down timeI guarantee the work will still be there when you get back, and yes you will be missed. Use your vacation to recharge. Take a lunch away from your work or desk, get out of the office and walk around. Time away will give a fresh perspective and separate you from some of the distracting minutia that may be causing your stress.
6. Find the FunThis is really the most vital part. Life is too short to work all the time, so put some fun into it for sure! My Team recently submitted their favorite songs that get them motivated and we had everything from AeroSmith to Big and Rich to the Beastie Boys. A Team member downloaded the music, copied it to a Team CD, and now we have music to inspire us when the chips are down. A great team theme may just give you the “Skills to pay the Bills!”
Change is the Only Certainty in Business
“May you live in interesting times,” reads the quote. How true it is to know that we are living in both interesting and changing times that have us emerging from another tumultuous year with the future for many still uncertain. Previously we have written here on the need to not just change, but to seek it out and embrace it to remain competitive. Change is both necessary and possible, and now is the time to go after it in a strategic manner. It is not just the concept of change, but a metamorphosis on such a large scale that your predecessors may not believe their eyes. In my primary industry which is the pharmaceutical sector, there is a fundamental rethinking of market research, the entire industry, and what it now means to be in healthcare. Perhaps the same may be said of your sector be it banking, retail, information or any number of business types and descriptions. In the pharmaceutical world, there is discussion of the role of evidence based medicine and the creation of niche busters, not block busters. For a highly regulated industry such as banking or pharmaceuticals, the need for clear product positioning in the marketplace has never been more important.
According to Jim Kirk of Quintiles, companies need to apply VIGOR to their marketing strategy. VIGOR is valuable, innovative, global, outstanding and responsive. Value means being the keeper of product history and data, as well as bringing value and insight to the market. Innovation means breaking with the status and running after new ways of thinking. Global doesn’t mean just emerging markets and geography, but considers the different potential audiences that may play into your market such as regulators, governments and restrictions to business. Outstanding does mean standing out. What makes you truly unique? Lastly, make the strategy responsive to include faster, smarter, resilient, cheaper, or just plain better.
The challenge remains the quest for understanding your customer at a very high level without emotion and in a service mindset. Looking at the pharmaceutical industry for example, the days of the customer just being the physician are long gone. Now industry marketers must address a plethora of customers in the mix to include insurance coverage, step edits, unemployment coverage, patient access in general to medicine, price and ability to pay, and of course clinical outcomes to name a few. If you work in a regulated industry, the list is most likely the same with just the names changed a bit.
The name of the game has always been and continues to be about efficiencies, and a fine balance between what we want and what we can afford. Are you still running the same studies in your industry that yield the same old results with little insight? Here comes that word CHANGE again. Change the way you ask the question, collect the data, or assess the outcomes. The bottom line goal is the same: Bring the voice of the customer to life. The ability to understand what the customer is doing, thinking and feeling are the only way to drive him or her to a decision and action.
According to Jim Kirk of Quintiles, companies need to apply VIGOR to their marketing strategy. VIGOR is valuable, innovative, global, outstanding and responsive. Value means being the keeper of product history and data, as well as bringing value and insight to the market. Innovation means breaking with the status and running after new ways of thinking. Global doesn’t mean just emerging markets and geography, but considers the different potential audiences that may play into your market such as regulators, governments and restrictions to business. Outstanding does mean standing out. What makes you truly unique? Lastly, make the strategy responsive to include faster, smarter, resilient, cheaper, or just plain better.
The challenge remains the quest for understanding your customer at a very high level without emotion and in a service mindset. Looking at the pharmaceutical industry for example, the days of the customer just being the physician are long gone. Now industry marketers must address a plethora of customers in the mix to include insurance coverage, step edits, unemployment coverage, patient access in general to medicine, price and ability to pay, and of course clinical outcomes to name a few. If you work in a regulated industry, the list is most likely the same with just the names changed a bit.
The name of the game has always been and continues to be about efficiencies, and a fine balance between what we want and what we can afford. Are you still running the same studies in your industry that yield the same old results with little insight? Here comes that word CHANGE again. Change the way you ask the question, collect the data, or assess the outcomes. The bottom line goal is the same: Bring the voice of the customer to life. The ability to understand what the customer is doing, thinking and feeling are the only way to drive him or her to a decision and action.
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