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Thursday, June 23, 2011

City Leadership 101

City Council Leaders this one is for you. As we stand on the cusp of continued development here in the North Jefferson area, I would like to offer sincere and heartfelt congratulations to all who hold an elected position in our community. Now get busy.

We have discussed here before that when accepting an appointment to be on a board or agreeing to hold membership on a council as an elected official is not the time for a Cinderella appointment or a full blown exhibition of the Peter Principle. It is indeed a privilege and one that should be approached with strength and humility. The challenge here is to realize that all goals and jobs come with training and this role is not any different. Please seek out tools to help you understand how to do this job at a very high level, and to grow in the value that you bring.
You will be under scrutiny, but that is not a bad thing. Think of scrutiny as a fancy word for campaigning and holding people to account for what they said or should be doing. You are of course representatives of the people to the town hall. You are not representatives of the town hall to the people.
And of course, no one will tell you what to do, but they will blame you when something does not get done. Previous New York Mayor Rudolph Giuliani put it best when he said, “Give me a leader whose nose has been bloodied over someone who is totally perfect.”
Sometimes, you may be told what to do, but beware the snare of “consensus” thinking. According to Margaret Thatcher, “Consensus is the negation of leadership.” Most think this fine lady knows what she is talking about still. Even President Ronald Reagan took the time to listen to her.
Your purpose is to not do things to people, as it is to engage people in the change. It can be seen in something as fundamental as a Community Development Plan. Did the plan come from some educated and high advised third party? Is it dusty and twenty years old? That may be fine, but it will only be effective if the city leaders get buy-in from the community. Simply put, take the time to ask. This means recognizing that people are the heart of directing resources and making decisions, therefore people, rather than strategies or theories should be at the heart of transforming outcomes in a place.
As our North Jefferson area continues to grow and develop, we cannot take for granted what it will look like in twenty years. As Freud would say, there are no accidents. There are also many political realities to continue to simmer and ponder upon as we move into the next election cycle. Mr. Councilman, do you have a succession plan? Ms. Council Woman how will you control the change? And can you both recognize the talent that you will need to end up where you aim? Groucho Marx said it well when he quipped, “Only one man in 1,000 is a Leader of men, and the other 999 follow a woman.”

Creating Value and Trust

You do not have to look far here in the North Jefferson Area to find plenty of post Tornado recovery work. Now would be a good time to assess where the recovery falls with respect to the formal Comprehensive Development plans that exist. A bit troubling may be the realization that those plans are several years, and in many cases decades old, and have never been revisited or revamped. Now is a perfect time to take an assessment of those Comprehensive Development Plans and view them in light of the community mission and vision. Indeed, if you don’t know what you are aiming for, then you may hit just about anything. All of this plays into the ideas of your brand, your image, and ultimately how you are perceived by your customers. Or in the case of a city, or the entire North Jefferson area, how the growth, recovery and stability are viewed by local citizens and outside supporters. Is our leadership trusted? Do we have a credible and believable reputation?
Not long ago, trust and reputation was the domain of the public relations department. Marketing concerned itself with spending huge sums to maintain "share of voice" which is marketing speak for outspending rivals to drive brand awareness and endlessly reminding consumers of the "unique selling proposition".
Now, marketers are waking up to an awareness that in the world of branding, trust is the most perishable of assets. Polling in recent months shows that increasing numbers of consumers distrust not just the obvious suspects—the banks, politicians, insurance—but business and corporations as a whole. The shift in sentiment is forcing companies from Ford Motor to American Express to tweak marketing and focus on rebuilding credibility. Trust is what drives profit margin and share price and it is what consumers are looking for and what they share with one another. In the arena of local government, reaching out to the community to inform them about not only meetings, but meeting content, results and plans is key as well.
The recovery plan, just as is the Comprehensive Development Plan, is pulled from a systematic planning process. It should be based on sound technical studies, it should facilitate community involvement, it should be open to continuous monitoring, and it should be periodically updated.
It is key that recovery look at not only zoning, but future land use. Please keep in mind that an expert in real estate or real estate law may not be the best expert in land use law, as the two are different skills and area of expertise.
Think about what this means for your city and community. Perhaps you find that old approaches don’t work as well as they used to for you. Don’t just blame it on the recession, job insecurity and hammered home values as to why business and political dynamics are changing.
Techniques and share of voice strategy are easily copied by your competition, but they can’t copy your reputation or recreate the trust that you own with your customers or constituents. Mercifully, you control that. It is yours to grow or loose.
As you move into your week, take a minute to think about what your community and customers expect from you or your product. If you miss the mark on expectations, no matter how well you do, you fail. This sets a poor outcome for trust, and really makes your job of creating a loyal customer more difficult. The old saying about under promising and over delivering really rings true here.